Marketing audit is an independent analysis of the company's internal operations in order to identify opportunities for growth and to develop recommendations for the effective promotion of a company on the market.
Audit allows you to identify strengths and weaknesses, problematic factors of development, as well as optimize internal business processes.
- Marketing activity does not bring the expected level of sales.
- There has been an overrun of an advertising budget for a long time.
- A business development strategy turned out to be ineffective or completely absent.
- It is necessary to identify the strengths and weaknesses of the internal structure of a company and/or to optimize the structure of a company’s budget.
- Other cases where a company operation does not bring the expected income.
In order to continuously monitor the effectiveness of an enterprise, we recommend conducting a marketing audit not only during periods of crisis and significant decrease in business profitability but also conducting internal operation audits once a year during the normal stable operation of the enterprise.
In this case, any mistakes and consequences of inefficient management of a company will be easier to correct.
- Staff audit and evaluation of the effectiveness of sales.
- Analysis of key success factors and competitive advantages.
- Audit of the company’s development strategy.
- Researching clients, competitors, suppliers, partners of a company.
- Analysis of product mix and pricing policy.
- Evaluation of marketing strategy and marketing budget.
- Advertising campaign audit (analysis of the effectiveness of advertising channels).
As a result of the internal audit, you will receive clear recommendations and guidance for action on each of the aforementioned areas. We guarantee that by applying our recommendations, you will increase sales by an average of 20-30 %.
The cost of the audit is calculated individually for each company.
The minimum cost of the marketing audit is $1,000.
To get a detailed commercial offer and cost calculation for your company, fill in a request below or contact us via the contacts indicated on the page. You will also be able to write us with Whatsapp or Viber (+38 096 87 87 888).