Native advertising is “natural advertising” imperceptible for a user that is developed specifically for the format, style, and functionality of the placement site. Well designed native advertising is organically perceived by a user as useful content and does not trigger rejection.
In the era of information overload, when hundreds of ads pursue a user on every web page, through social media, and through e mail, banner blindness occurs — a phenomenon when a person is no longer able to perceive direct advertising.
Unlike direct annoying advertising, a “native” ad fits organically into the format of a site and provides benefit for potential customers — it helps to resolve their problems, provides useful information, etc.
According to AdRoll research, a native Facebook ad receives 49 times more clicks than traditional banners placed on the right page feed.
Natural advertising has several advantages in comparison with the traditional advertising:
- It is placed on target sites where your audience is used to reading news, articles, etc.
- Adaptation of advertising to a target platform so that material is perceived by a user as ordinary content (post, review, article, interview, etc.).
- The long term effect of advertising due to viral spread.
- The lack of competition and opportunities to block natural advertising (the action of adblocker programs does not apply to such an advertising format).
We offer development and placement of natural advertising for businesses of any sector: online shops, financial companies, tourism business, education companies, banking service companies, VIP product companies, construction companies, etc.
The goals that we will help you achieve with the help of native advertising:
- Increase awareness and improve brand loyalty.
- Boost sales.
- Teach a user how to consume a product/service.
- Attract new customers.
The formats we use to create native advertising include the following:
- Sponsor advertising — articles, videos, posts and other materials that are marked as “sponsor placement” or “material prepared with the support.” This could be a review of a famous blogger, an expert interview in prestigious mass media, a useful article on social media, etc.
- Recommended content — articles, videos, and applications that are placed on various platforms in the “recommended” section with allowance for the interests of the users.
- Native advertising on social media — any content formats for Facebook, Instagram, VKontakte, and Telegram.
We develop unique strategies for native advertising, so the price is calculated individually for each project.
To find out the price of native advertising for your company, fill out the form below or call us via phone and we will form a commercial offer for you. You will also be able to write us with Whatsapp or Viber (+38 096 87 87 888).