SERM (Search Engine Reputation Management) is a technology of managing an image on the Internet by advancing positive feedback and information about the company (brand, person) in the search results.
The goal of SERM is to create a positive brand reputation and neutralization of negative feedback and materials that damage the reputation.
- According to research, 62 % of users are looking for customer feedback about the company on the Internet before engaging in a transaction.
- Meanwhile, 22 % of customers withdraw from the transaction if there is at least one site with negative information about a brand or product on the first page of results.
- And if there are more than two such sites, then on average 56 % of users withdraw from the transaction.
Check your reputation right now — enter the company name in a search engine and view the first 5 links. What information does prevail in them: negative, neutral, positive? If the first two prevail, you need to use SERM.
What tasks can be solved with SERM?
- Eliminating negativity from the top positions in search engines.
- Eliminating the consequences of information attacks ("black PR") of competitors.
- Forming a positive image through the publication of feedback, articles, and reviews.
- Enhancing the image and increasing brand confidence by placing materials in authoritative sources and creating discussions on forums.
While working on a reputation, we will use the maximum possible number of online tools to ensure that comprehensive promotion yields more effective results. Our specialists create, optimize, and publish content, agree on paid placement with top platforms, create topics on forums, feedback, reviews, tests, and comparisons. In addition, we constantly monitor references to the brand online and promptly neutralize negative information.
Who needs SERM?
- Small and large businesses belonging to various sectors.
- Online shops.
- Politicians.
- Officials.
- Public persons.
- Individuals for whom reputation is important (lawyers, doctors, etc.).
WHY IS IT PROFITABLE TO COOPERATE WITH US?
- We own a wide range of tools to create a positive reputation.
- We cooperate with major publications and prestigious mass media.
- We guarantee the growth of the number of customers as a result of SERM actions.
- We monitor and promptly react to changes in the company's reputation on a daily basis.
- We provide monthly reporting on the effectiveness of the work done — you are always aware of what people say about you on the Internet.
The most effective way to eliminate negativity on the Internet is to continuously monitor and control references. Fast response allows you to instantly eliminate emerging negative information, while eliminating long term negative evaluations takes considerably more resources and time.
Therefore, we recommend creating and controlling a positive reputation as early as possible, ideally from the moment a company enters the market.
The cost of SERM services — from $500.
To learn more about the opportunities to improve the reputation for your business, leave a request or call us via phone and we will provide a free consultation. You will also be able to write us with Whatsapp or Viber (+38 096 87 87 888).